Two sites. Two brands. One person. And today, 13 April 2026, they're both live.

I'm writing this from a Cloudflare domain, in a browser, on a laptop I built code on during the bits of the week when chemo hasn't absolutely flattened me. FC:AI is now a proper website with actual tools you can use. Known & Cited is a real service that helps brands understand how they're being talked about by AI. And somehow, against fairly significant odds, I've managed to get both of them across the line on the same day.

This feels worth writing down.

What's Happened

Back in February, I got made redundant. I was building a GEO tool for a fintech company, doing decent work, felt like I was settling into it. Then the redundancies came, and I was out. Most people in that situation would probably go home, have a cup of tea, maybe panic a bit. That's reasonable. That's normal.

I'm not normal. I've got Stage 4 cancer. And when you've got Stage 4 cancer, you stop waiting for the right time to do things.

So instead of panicking, I threw everything into FC:AI and Known & Cited. Rebuilt both sites from scratch. Built actual tooling. Found a way to make both of them work as a business model. And I'm still on chemo. That bit hasn't stopped. The side effects are real. The fatigue is brutal. Some days I can barely think, let alone code. But the momentum of having something real to build — something that's actually useful — that makes you get up on the bad days anyway.

FC:AI — Relaunch

FC:AI used to be a blog about my cancer experience. It was important, it needed to exist, and it reached the people it was supposed to reach. But it wasn't solving problems. It was just talking about them.

Now it's different. FC:AI is tools. Proper, useful tools that help you manage life with cancer or serious illness. We've got three to start with:

Here's the bit that actually matters: I built these. And I'm not charging a fixed price for them. Here's the model: you use the tool, you get a personalised version built just for you, and then you choose what to pay. The catch — and there's a good catch — is that 50% of whatever you pay goes to a cancer charity. Not some vague promise. Actual 50%. We move the money, we show the totals, we keep it honest.

I still need to pick which charity that is. I've got some thinking to do on that one. If you've got suggestions, I'm listening.

The blog is now shared across both brands. That made sense to me once I started thinking about it. One voice, one person, different topics. Posts will be tagged — you'll see which ones are FC:AI-specific, which ones are Known & Cited, which ones touch both. Makes it cleaner than running two separate blogs when there's only one of me.

Known & Cited — Relaunch

Known & Cited is how I pay the bills. And how I fund FC:AI so it can stay free-ish for people who need it.

It's AI brand intelligence. We measure how brands appear in LLM-generated answers. That might sound abstract, but it matters: if you Google something about your product category, you'll probably find yourself. But if you ask ChatGPT or Claude the same question, do they mention you? How often? In what context? That's becoming the invisible part of search, and nobody's paying attention to it yet.

So we do. We track it. We measure it. And if you want to be visible in AI-generated answers — if you want to be part of what LLMs say about your market — we help you get there. That's the GEO/AEO side of things. It's what I've been building. It's what works.

The Known & Cited site is live at knownandcited.com. Same approach: honest, no bullshit, built properly. K&C doesn't need its own blog — it links here. This blog works for both of us.

Why This Matters

I'm aware of how this reads. Bloke gets made redundant, bloke has cancer, bloke launches two websites on the same day like some sort of startup founder origin story. It's a bit mad. It's definitely mad.

But here's what's actually happening: I've built two things that I genuinely believe in. One's going to help people manage serious illness better. One's going to help brands actually understand the invisible part of modern search. Both are real. Both solve real problems. And I've done it while managing a disease that's trying very hard to stop me from doing literally anything.

Most people won't understand why that matters. Most people will see the cancer bit and think "that's the story here, that's the hook." But the real story is that I stopped waiting. I stopped asking permission. I stopped waiting for the right time or the right circumstances. I just built the things.

When you're dealing with what I'm dealing with, that matters more than I can properly articulate.

What's Next

There's more to build. The tools are v1. They work, they're useful, but they're not finished. I've got a list of features that will make them genuinely extraordinary — features that people will actually pay for beyond the "feel-good" factor of supporting someone fighting cancer.

I need to pick the charity. That's coming soon. It needs to be right.

FC:AI needs to grow. Not in some venture-scale way, but in a real way — reaching the people who actually need these tools, building a community around the resource, making sure the work lands with the people it's supposed to land with.

Known & Cited needs clients. Proper clients who understand the value of being visible in AI. There's a whole market that doesn't know this is possible yet. That's the work.

And I need to stay alive and keep building. That's the background task that never stops. Chemo cycles, side effect management, blood tests, the machinery of fighting a disease. It's relentless. But so is the work.

Actually

Look. I could write something here about hope and perseverance and all that stuff. About how the human spirit is unbreakable and blah blah blah. You've heard it before. It's usually bollocks.

What I'll say instead is this: I've got two things that make me want to get up in the morning. One's about survival, and it's selfish. One's about usefulness, and it matters. And when you're living with what I'm living with, having two things like that — having anything like that — is rarer than most people realise.

So here we are. Two sites. Zero bullshit. Let's go.