Privacy Policy

1. Who We Are

FC:AI is operated by Known and Cited Ltd, a limited company registered in England and Wales.

We operate fcancerwith.ai ("FC:AI"), providing AI tools for people living with cancer, and knownandcited.com, providing AI brand intelligence services. This privacy policy covers FC:AI.

2. What Data We Collect

Information You Provide Directly

• Your name and email address (when you use our contact or request form)
• Any information contained in your correspondence with us
• Messages and details you share if you request a personalised tool build

Information Collected Automatically

• Your IP address
• Browser type, version, and operating system
• Pages visited on our site and the time spent on each
• Referring website or search term that led you to us
• Cookie data (see Cookie Policy for full details)
• General analytics about site usage and performance

Information Related to Tools

If you request a personalised tool build, we may discuss your tracking needs and health context with you to understand what would be most helpful. However, FC:AI does NOT store, access, or process your medical data. Your personalised tools run on your own accounts (Claude, Google NotebookLM, etc.). We never access your health information, treatment history, or medical records.

3. How and Why We Use Your Data

We use your data for the following purposes, based on these legal grounds under UK GDPR:

Consent

• Responding to your enquiries and support requests (when you contact us)
• Sending marketing communications or newsletters (only if you opt in)
• Processing analytics and cookies (with your consent via cookie banner)

Legitimate Interests

• Analysing site usage to improve FC:AI's functionality and user experience
• Responding to your enquiries and providing customer support
• Preventing abuse, fraud, and security threats
• Complying with legal obligations

We do not use your data for automated decision-making or profiling.

4. Who We Share Your Data With

Third-Party Service Providers

We do not sell your data. We may share your data with the following third parties to provide FC:AI:

• Cloudflare — for website hosting, security, and content delivery
• Google Analytics — for anonymised analytics (only with your consent)
• Professional advisors — such as legal, accountancy, or insurance advisors, where necessary
• Regulatory authorities — where required by law

All third parties are contractually bound to keep your data secure and only use it for the purposes we specify.

5. International Data Transfers

Your data is primarily stored in the UK and European Union. If we transfer data outside these regions (for example, to Cloudflare's global infrastructure), we ensure appropriate safeguards are in place, including Standard Contractual Clauses, to protect your information.

6. How Long We Keep Your Data

• Contact form enquiries: Retained for 2 years, then deleted
• Client/tool build data: Retained for 6 years after the end of our engagement, then securely deleted
• Website analytics data: Retained according to each provider's policy (typically 14–26 months)
• Marketing emails: Deleted when you unsubscribe

7. Your Rights Under UK GDPR

You have the right to:

• Access: Request a copy of your personal data
• Rectification: Ask us to correct inaccurate or incomplete data
• Erasure: Request deletion of your data ("right to be forgotten"), subject to legal retention requirements
• Restrict processing: Ask us to limit how we use your data
• Data portability: Receive your data in a portable format
• Object: Oppose processing of your data for specific purposes
• Withdraw consent: Withdraw consent you've given (for marketing, cookies, etc.) at any time

To exercise any of these rights, email russreadbarrow@gmail.com with your request. We will respond within 30 days.

8. Cookies

We use cookies to enhance your experience on FC:AI. For full details on what cookies we use, why, and how to manage them, please see our Cookie Policy.

9. Medical Data Disclaimer

10. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page, and the "updated" date will be revised. Continued use of FC:AI after changes means you accept the updated policy.

11. Contact Us

If you have questions about this privacy policy or how we handle your data, please contact us at:

If you have concerns about how we handle your data, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection authority.